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Vision - What We Want to Be

“To always strive for the quality outcome for our clients, and by doing so becoming the most successful marketing partner in select produce categories in the US retail food industry.”


RJO is dedicated to helping our suppliers and customers create value by delivering the best, most consistent quality fruit to meet our consumer’s needs.  The produce department significantly impacts the supermarket’s brand, image and shopper loyalty.  RJO intends to be the industry expert in providing information and services designed to help its trading partners make the best decisions to enhance these measures and optimize their financial performance.


Our success will be measured by the strength of our long term relationships with existing clients and demand for our services from new clients throughout the United Sates.  Shipper/growers will seek an alliance with us, valuing our strong knowledge of the retail marketplace; customer needs, consumer trends and category performance drivers.  Retailers will seek us out for our dependable, consistent ability to understand and deliver products and recommendations that help them achieve their business plans.  


Our vision is to deliver service so exemplary that our retail clients will see no need for and eliminate their field office buyers in the categories we represent and our shipper clients will select us as their preferred representative to their retail accounts.

Last Updated Friday, July 21, 2017 - 11:36 AM.